সোমবার, ২৯ অক্টোবর, ২০১২

odesk internet marketing test answers latest


odesk internet marketing test answers 


Way would a firm employ guerrilla web marketing
Ans: it gives the firm more control over its marketing budet
Why is affiliate marketing a fovorable form of marketing
Ans: it gurantees increased sales
What is meant by “niche marketing”
Ans: targeting a broad based group of people
How can a poducast be used to brive customers to a website
Ans: by telling the listeners that they need your product
What is cost per coustomer acquisition
Ans: the amount a company pays a customer to try their product
How can supplemental materials be delivered to the poducast listener
Ans: the istener must pay for any additional materials
What is a value proposition
Ans: the pricing of the product
How important is content on a site when optimizing it
Ans: it is the only thing which creates a higher ranking in search engines
Which of the following would not be effective in headline writing
Ans: using small words which take up space and do not add value
What should a company do once it achieves its search engine ranking goals
Ans: sell advertising on their site
Why would a company possibly want so spend more on PPC early on
Ans: to drive traffic to their site and increase awarensess
What is meant by “whit hat”
Ans: When marketers show up for work wearing white hats
Why are purchased email lists typically ineffective
Ans: they make up fake email to sell
Why has web marketing become a popular form of marketing
Ans:it has been heavily advertised
What is one unfavourable trait sometimes seen in affiliate marketing
Ans: it brings additional traffic to a site
If marketing is relatively easy to do online
Ans: Hired experts can drive the best results of campaigns and help guide the company in its marketing
What is a secondary reason to actively maintain a company blog. Besides giving potential customers something to read
Ans: it impresses clients
What is the purpose of a traditional press release
Ans: it target markets to internet users
What is the purpose of sending a monthly newsletter
Ans: it gives people a chance to opt out of ever talking to your company again
What is meant by guerrilla marketing
Ans: Using resources such as time, energy and imagination rather than money to market
What is an auto-responder
Ans: a method of direction communication with clients
Why si it important to fine tune the timing of the ad and keywords used
Ans: to carefully target the customer base desired, not wasting impressions and clicks
What is the “active voice” style of writing ads
Ans: writing in the third person
What is double opt in process
Ans: someone must ask to be on your email list. And then verity by clicking a link they want to be on it
How do listeners decide what is a worthwhile podcast to continually listen to
Ans: having several hosts and a myriad of topics
Why is the subject line of any email compaingn important
Ans: it is all the receiver sees besides the email address until they open the email
How is “open rat” important
Ans: it lets the company know how many people bought a product
Why are affiliates not the same as having a sales force
Ans: The affiliates have limited availability
How is the pricing model of a click determined
Ans: google sets the price worldwide
What is the formula for calculating cost per customer acquisition
Ans: total marketing budget for aspecific period divided by the number of new customers for that same period
How much woulad a company pay for the given example: ad displays 20 times. 2 users click the ad. Cost per click is 5 cents
Ans: 10 cents
What is “cost per action ”
Ans: a payment agreement where a specific action creates a payable event for the affiliate. Such as a click a purchase. Number of page views
What is an “impression”
Ans: when an ad is cliced on
Which of the following is valuable in increasing a page rank
Ans: quantity of links from other highly ranked pages to your site
What is meant by”web 2.0”
Ans: internet companies who focus on retail sales
What is affiliate marketing
Ans: when a 3rd party helps market your business. And in turn your pay them a commission based on sales as aresult of their efforts
Which of the following are podcasts least likely to target
Ans: sales


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