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Odesk Dreamweaver CS3 Test Answers

Odesk Dreamweaver CS3 Test Answers










































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odesk internet marketing test answers latest


odesk internet marketing test answers 


Way would a firm employ guerrilla web marketing
Ans: it gives the firm more control over its marketing budet
Why is affiliate marketing a fovorable form of marketing
Ans: it gurantees increased sales
What is meant by “niche marketing”
Ans: targeting a broad based group of people
How can a poducast be used to brive customers to a website
Ans: by telling the listeners that they need your product
What is cost per coustomer acquisition
Ans: the amount a company pays a customer to try their product
How can supplemental materials be delivered to the poducast listener
Ans: the istener must pay for any additional materials
What is a value proposition
Ans: the pricing of the product
How important is content on a site when optimizing it
Ans: it is the only thing which creates a higher ranking in search engines
Which of the following would not be effective in headline writing
Ans: using small words which take up space and do not add value
What should a company do once it achieves its search engine ranking goals
Ans: sell advertising on their site
Why would a company possibly want so spend more on PPC early on
Ans: to drive traffic to their site and increase awarensess
What is meant by “whit hat”
Ans: When marketers show up for work wearing white hats
Why are purchased email lists typically ineffective
Ans: they make up fake email to sell
Why has web marketing become a popular form of marketing
Ans:it has been heavily advertised
What is one unfavourable trait sometimes seen in affiliate marketing
Ans: it brings additional traffic to a site
If marketing is relatively easy to do online
Ans: Hired experts can drive the best results of campaigns and help guide the company in its marketing
What is a secondary reason to actively maintain a company blog. Besides giving potential customers something to read
Ans: it impresses clients
What is the purpose of a traditional press release
Ans: it target markets to internet users
What is the purpose of sending a monthly newsletter
Ans: it gives people a chance to opt out of ever talking to your company again
What is meant by guerrilla marketing
Ans: Using resources such as time, energy and imagination rather than money to market
What is an auto-responder
Ans: a method of direction communication with clients
Why si it important to fine tune the timing of the ad and keywords used
Ans: to carefully target the customer base desired, not wasting impressions and clicks
What is the “active voice” style of writing ads
Ans: writing in the third person
What is double opt in process
Ans: someone must ask to be on your email list. And then verity by clicking a link they want to be on it
How do listeners decide what is a worthwhile podcast to continually listen to
Ans: having several hosts and a myriad of topics
Why is the subject line of any email compaingn important
Ans: it is all the receiver sees besides the email address until they open the email
How is “open rat” important
Ans: it lets the company know how many people bought a product
Why are affiliates not the same as having a sales force
Ans: The affiliates have limited availability
How is the pricing model of a click determined
Ans: google sets the price worldwide
What is the formula for calculating cost per customer acquisition
Ans: total marketing budget for aspecific period divided by the number of new customers for that same period
How much woulad a company pay for the given example: ad displays 20 times. 2 users click the ad. Cost per click is 5 cents
Ans: 10 cents
What is “cost per action ”
Ans: a payment agreement where a specific action creates a payable event for the affiliate. Such as a click a purchase. Number of page views
What is an “impression”
Ans: when an ad is cliced on
Which of the following is valuable in increasing a page rank
Ans: quantity of links from other highly ranked pages to your site
What is meant by”web 2.0”
Ans: internet companies who focus on retail sales
What is affiliate marketing
Ans: when a 3rd party helps market your business. And in turn your pay them a commission based on sales as aresult of their efforts
Which of the following are podcasts least likely to target
Ans: sales

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oDesk WordPress 2.8 Test Answer



WordPress 2.8 Test for wordpress website designer and developer.
Question: A possible way to collect real-time statistics about traffic to a WordPress site is to
a) use a built-in tool
b) use a plug-in  (Answer)
c) use a widget
d) None of the above
Question: In order to to display a widget, the user must _____
a) Set he “Show Property” of the desired widget to “true”
b) Drag the desired widget of the side bar  (answer)
c) Add the Desired widget to the post
d) Change the source code
Question: Image size can be set __________
a) Directly in the post’s
b) in the wp-imageresize plug-in
c) in the admin settings (Answer)
d) a and b
Question: Which of the following blog site can be imported into wordpress?
a) Joomla (Answer)
B) Yahoo Blog (Answer)
c) Drupal (Answer)
d) Blogspot
e) All of the above
Question: Which of the following methods can be used to display the time in every post?
A) Changing the config file
B) Setting the feature in the admin settings
C) Changing the index.php file (answer)
D) Updating the database
Question : Which of the following methods can be used to make permalinksSEO friendly?
A) Updating the database
B) Changing the source code
C) Configuring the features in the config file
D) Configuring the features in the admin settings (Answer)
Question: Where can Google Adsense be integrated into a WordPress blog?
A) Only in the sidebar (Answer)
B) Only in the header
C) Anywhere
d) Only in the content
Question: Which of the following are true about Template Tags?
A) The template tag comprises of the three tag (PHP code tag, WordPress function, optional Parameters)
B) A template tag is code that instruct WordPress to do or get somethings (Answer)
C) There are only two types of parameters that are supported by wordpress template tag (String, Boolean)
D) All of the above
Question: Which of the following files are mandatory for a WordPress theme?
A) Index.php (Answer)
B) Style.css (Answer)
C) functions.php
D) page.php
Question: Contributor may change the timestamp on a post?
A) True
B) False (Answer)
Question: “Shortcodes” can be defined in WordPress.
A) True (Ture)
B) False
Question: Which of the following statements are true regarding widgets and plug-in in WordPress?
A) Plug-in is a software used to add function to blog (Answer)
B) Widget is an object derived from a plug-in and can be added to the sidebar (Answer)
C) Widgets are alwasy plugins (Answer)
D) All of the above
Question: A plug-in must be used in order to allow users to post flast or multimedia files.
A) True (Answer)
B) Flase
Question: The “function_exist()” function can be used to check whether a plug-in activated or not?
A) True (Answer)
B) False
Question: To manually make the sidebar widget ready, the user must___
A) modify the sidebar.php file (Or this)
B) Enable it in the admin settings (Answer)
C) Change the index.php
Question: A theme’s source code must be changed manually in order to customize the admin login page
A) True
B) False (Answer)
Question: Which of the following tasks must be performed to add a favicon icon to your site?
A) Upload a favicon icon to your side
B) Add a favicon link to the theme’s header file or update the exising favicon icon link to the new one (Answer)
C) Change the favicon icon in admin settings
D) The favicon icon can not be changed
Question: How can a WordPress blog theme be used to display content in two coloumns?
A) By changing the theme options to two columns in admin settings
B) By changing the layout in the config file (Answer)
C) WordPress theme cannot be customized to display posts in two columns
D) By using two-columns theme (Answer)
Question: Which of the following method helps you put HTML code into a post, and get it to format the way you expect?
A) Replacing special characters with corresponding html codes or character codes
B) Using the <codegt; <pre=”” c)=”” tag=”” the=”” using=””>tag
D) None of the above : WordPres auto-replaces special character with substituted characters
Question: Which of the following options are true regarding Plug-ins in WorpPress?
A) Plug-ins can be used to eliminate spam (Answer)
B) Plug-ins can be used to integrate a WordPress blog with a forum (Answer)
C) Plug-ins can be used to integrate Twitter with a WordPress blog (Answer)
D) Plug-ins can be used to embed javascript in a WordPress blog
E) All of the above
Question: How can a logo be placed on a WordPress header?
A) Manually add the logo to the source code (answer)
B) Upload a new logo in admin settings
C) Update the logo path in the config file
Question: Which of the following is a good reason to delete the admin account?
A) Because other users know this admin name (Answer)
B) Because it is not necessary
C) To enhance performance
D) TO enhance security (Answer)
Question: Which of the following keywords can be defined as “Those useful ‘one-click‘ buttons that insert code for you?
A) Quicktags (Answer)
B) Shotcodes
C) Permalinks
D) Excerpts
Question: Which of the following methods can be used to add Pagination to a WordPress site?
A) Using a widget
B) Setting the feature in the admin settings
C) Using a plug-in (Answer)
D) Pagination cannot be added to WordPress site
Question: Which of the following methods can be used to enable posting via e-mail?
A) Installing the wp-emailpost plug-in
B) Configuring the feature in admin settings (Answer)
C) Using a widget
D) This feature is not available in WordPress
Question: Which of the following are true regarding Pages in WordPress?
A) Pages are listed in reverse chronological order
B) Pages can be static
C) Pages can be found in Categories
D) Page are not associated with a date/time like post
Question: State whether True or False
Wordpress supports all the following:
1. Create new posts
2. Edit Posts
3. Schedule post for future publishing
A) True
B) False
Question: Which of the following role level has the highest privilege?
A) Level_0
B) Level_10 (Answer)
C) Depends on your settings
D) Every role has the same privilege
Question: A possible way to add additional information to a wordpress blog post is to ____
A) Use the wp-addinfor plug-in
B) Use custom fields
C) Use a widget
Question: Which of the following actions performed before upgrading WordPress?
A) Back up the site (Answer)
B) Disable plugins (Answer)
C) Enable FTP on the site
D) All of the above
Question: Which of the following methods can be used to eliminate spam?
A) Using the “wp-captcha-free” plug-in
B) Using the “askimet” plug-in (Answer)
C) Using a widget
D) None of the above
Question: Which of the following needs to be edited in order to creat the function for the shortcode?
A) Index.php
B) functions.php (Answer)
C) post.php
D) page.php
Question: Which of the following arguments are accepted in shortcodes handler function while using shortcode API?
A) $atts
B) $Content
C) $code
D) All of the above (Answer)
Question:A plug-in must be used in order to allow users to post flash of multimedia files.
a)True(Answer)
b)False
Question: You want to schedule a backup of your site database but do not have enough permission to access your host. of the following choices can help you perform this task?
a)se phpMyAdmin
b)Install “wp database backup” plug-in(Answer)
3)Use cron job to schedule.
4)Cannot schedule
Question: Using ——— is a good way to ensure that a WordPress site is indexed by search engines.
a)a sitemap
b)robot.txt
c)a widge

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